Resorts Capitalize on Pickleball's Popularity: Converting Tennis Courts for Revenue Opportunities

by Kristina Tamas on March 30, 2023

The sport of pickleball, a combination of tennis, ping pong, and badminton, has exploded in popularity among people of all ages and demographics, becoming the fastest-growing sport in America according to a 2022 report from the Sports & Fitness Industry Association.

The hotel industry has taken note, with some larger resorts adding on-site pickleball courts and even offering lessons and clinics. Although less than 5% of hotels in the US have added pickleball amenities, resorts and resort-type hotels are increasingly incorporating the sport into their activity offerings to attract players of all ages.

Pickleball courts are also smaller than tennis courts, which means that maintenance costs can be lower, making them an attractive option for hotels. Several hotels have embraced the pickleball phenomenon, including the Hilton New Orleans Riverside, which offers six on-site courts and even pro services, generating significant revenue for the hotel's health club. The Woodlands Resort, Curio Collection by Hilton, in Texas features over 21 courts for indoor and outdoor use, with two certified instructors, while the Hyatt Regency Indian Wells Resort & Spa in California converted one of its original tennis courts into four pickleball courts. The sport has become popular with corporate groups for team-building activities and even birthday parties. As demand for pickleball grows, hotels are expected to continue to add pickleball courts as an amenity to attract guests.

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